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Case Studies
The Inside-Out Rebrand: How ABM Won a Gartner Award With 60% Higher Conversions
ABM Industries won the 2026 Gartner Marketing and Communications Award after relaunching its brand from the inside out β engaging employees first, then the market. The results: 60% higher website conversions, 75% staff adoption, and 40 million impressions.
Meridian Newsroom29 Sept 20265 min read

Case Studies
Starbucks' Turnaround Playbook: Why 8.1% Growth and 250 Closures Go Together
In late September 2026, Starbucks posted 8.1% North American same-store sales growth β and announced 250 store closures in the same breath. Under CEO Brian Niccol, the coffee giant is proving that growth and pruning are two halves of one strategy.
Meridian Newsroom29 Sept 20266 min read