What launched
Shark Beauty has unveiled a limited-edition Celestial Skies Collection, created in partnership with actress and CYKLAR founder Claudia Sulewski and sold exclusively through Sephora. The collection, which launched on September 26, 2026 at SharkNinja.com and Sephora online with in-store availability at Sephora beginning October 1, 2026, reimagines four of the brand's bestselling hair and skin tools in an elegant midnight navy and gold finish decorated with celestial constellation designs.
The announcement, issued on September 25, 2026, positions the collection squarely at the intersection of beauty technology and prestige gifting. Rather than introducing new hardware, Shark Beauty has taken its existing hero devices — the CryoGlow LED Face Mask, the DePuffi facial tool, the Glam Ceramic & Powerful Air Styling & Drying System, and the SilkiPro Straight — and dressed them for the holiday season. It is a design-led move that says a great deal about where the beauty device market is heading: the technology race is no longer only about what the tools do, but about how they look sitting on a bathroom counter.
The headline device remains the Shark CryoGlow LED Face Mask, priced at $349. The brand describes it as the number one skincare facial device in the United States and says it is the only LED mask in the US that combines high-energy LEDs, deep-penetrating infrared light, and integrated undereye cooling. At-home LED devices have become one of the fastest-growing categories in prestige beauty, and Shark's mask has been its flagbearer since launch.
Alongside it sits the Shark DePuffi at $199. Originally introduced as part of the Shark FacialPro Glow system, DePuffi offers gua-sha inspired contrast therapy with six precise, temperature-controlled levels, designed for depuffing, sculpting, and boosting radiance anywhere — a nod to the ritual of lymphatic-inspired massage translated into a temperature-controlled device.
For hair, the collection includes the Shark Glam Ceramic & Powerful Air Styling & Drying System at $449. Shark describes it as the first multi-styler to combine air styling and ceramic hot-tool technology in one system, aiming to deliver salon-quality results for all hair types without excessive heat damage. It bundles the SilkiPro Straight air straightener and the Glossi blowout brush, plus Auto-Wrap Curlers for heatless-style curling.
Rounding out the line-up is the standalone Shark SilkiPro Straight at $249 — described by the company as its first free-standing air straightener and rapid blow dryer, offering wet-to-straight styling in a single tool, with HeatSense Ceramic Plates and embedded combs intended to produce smooth results.
Why Claudia Sulewski — and why now
The choice of collaborator is deliberate. Sulewski, an actress and the founder of the sustainable beauty brand CYKLAR, has built a public identity around considered, intentional beauty routines. Laura Dyer, Shark Beauty's SVP of Global Entertainment & Culture Strategy, framed the partnership around that shared outlook: the collection aims to elevate familiar Shark Beauty tools through a refined, giftable design, and Sulewski's audience — drawn to aesthetics that enhance rather than clutter a beauty routine — was seen as a natural fit.
Timing matters too. A late-September online launch followed by October 1 in-store placement at Sephora gives the collection the full fourth quarter to perform, landing it directly in the holiday gifting window. The midnight-navy-and-gold aesthetic reads as seasonal without being overtly festive — a design language that works from autumn through the new year, and one clearly built for the "treat yourself" and gift-list shopper alike.
The Sephora-exclusive strategy
Making the Celestial Skies Collection a Sephora exclusive is a calculated retail decision. Sephora's beauty-tech assortment has expanded rapidly in recent years, with devices now treated as a prestige category rather than a gadget aisle. Exclusivity drives foot traffic to the retailer's stores during the critical holiday season while giving Shark Beauty a tightly controlled launch environment — consistent merchandising, trained staff, and the association with Sephora's prestige positioning.
It also reflects how beauty devices are sold today. Unlike a serum, an LED mask or a $449 multi-styler is a considered purchase; shoppers want to see the device, feel its weight, and understand how it fits into a routine. A Sephora partnership provides both the physical stage and the digital storytelling to support that kind of purchase journey.
What this says about beauty tech in 2026
The Celestial Skies launch is emblematic of a broader shift. The first wave of at-home beauty devices was sold on specifications — wavelengths, temperatures, airflow. The second wave is being sold on lifestyle: devices as objects of desire, as countertop décor, as gifts that say something about the giver. Shark Beauty is not alone in this; across the industry, brands are learning that the difference between a device that sells and a device that stalls is often design, ritual, and cultural relevance rather than marginal technical improvements.
For consumers, the practical takeaway is straightforward: if you have been considering the CryoGlow mask or the Glam styler, the Celestial Skies versions offer the same core technology in a limited-edition finish that will not be restocked indefinitely. Limited editions create urgency, but they should not rush a four-figure-level purchasing decision — or in this case, a $349 to $449 one. The underlying tools are the same ones reviewers have been evaluating all year; the question is whether the midnight-navy aesthetic is worth moving now rather than later.
One note of caution applies to all at-home light and heat devices: follow the manufacturer's directions closely, keep realistic expectations about results, and check with a dermatologist if you have a skin condition or are undergoing treatments that could interact with LED or thermal tools. No device, however beautifully designed, replaces professional advice.
How the pricing lands
At $199 to $449, the collection sits in the mid-to-premium tier of at-home beauty technology — above drugstore tools, but below many professional-grade devices sold through clinics and med-spas. That is precisely the gap Shark Beauty has been targeting for years: professional-inspired performance at a price that still qualifies as a gift. Whether the Celestial Skies finish commands any premium over the standard versions is a detail to watch when the collection reaches Sephora stores, but the base pricing signals continuity rather than a luxury mark-up — the value proposition here is the design, the exclusivity, and the timing.
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